At Ferro Aldo® Shoes, Boots, Loafers, we respect the privacy of our users and recognize the importance of protecting the personal information collected about you. This Privacy Policy outlines how we collect, use, and share information about you when you visit our website or make a purchase from us.
Information We Collect
We collect both personal and non-personal information from you in order to provide the best shopping experience. Personal information refers to any information that can individually identify you, such as your name, address, email address, telephone number, etc. Non-personal information refers to information that cannot identify you specifically, such as browser information, general demographic information, preference information, etc.
Information You Provide Directly
When you engage in certain activities on our site, such as registering for an account, placing an order, submitting a review, participating in surveys, communicating with customer service, etc., we may ask you to provide some personal information. This information may include:
- Contact information – such as your name, shipping/billing address, email, and phone number.
- Account information – such as your username, password, and preferences.
- Payment information – such as your credit/debit card number, expiry date, and billing address for processing payments.
- Order information – such as items purchased, quantity, date ordered, shipping/billing details, etc.
- Reviews – any reviews, forum posts, photos, videos, or other user-generated content you submit.
- Communications – if you contact us directly, we may keep records of any communications, comments, questions, or complaints you share.
- Survey responses – any responses you provide to any surveys we run help improve your shopping experience.
- Social media information – if you interact with or mention us on social media, we may collect some information from your social media profile depending on your settings.
Providing this information is necessary in order for us to offer you our products and services, and to allow us to operate our business. You are not required to provide all personal information, but not doing so may impact your experience.
Information Collected Automatically
We may automatically collect certain information about your device and your use of our site using various technologies, including cookies, log files, web beacons/tracking pixels, embedded web links, and similar tools. This information includes:
- Device information – such as your IP address, unique device ID, device type/settings, browser type, operating system, mobile carrier information, etc.
- Usage information – this may include pages you visit, products you view/interact with, search terms you enter, ads you see/click, referring website, and other clickstream behavior while browsing our site.
- Location information – your approximate geographic location inferred from your IP address, GPS, wifi signals, etc. to customize and improve your experience.
- Error reports – when our site experiences crashes or other problems, we automatically receive error reports to help debug and improve performance.
We use various technologies like cookies to collect this information. Cookies are small text files stored by your browser that track and save certain information about your usage patterns. You can control how we use cookies through your browser settings and other tools. However, limiting cookies may impact your experience on our site.
We may also collect analytics data or use third-party analytics services like Google Analytics to help analyze how users navigate and interact with our website. This allows us to improve our customer experience and site performance.
How We Use Your Information
We only use your personal information as needed for legitimate business purposes, as described below:
- To complete purchases – including processing payments, fulfilling orders, providing shipping updates, handling returns/exchanges, etc.
- To provide products & services – such as product recommendations, creating wishlists, notifications of new products or sales, etc. based on your preferences and purchase history.
- To improve user experience – troubleshooting issues, analyzing usage trends, fixing bugs, enhancing security features, updating site design, A/B testing, etc.
- To communicate with you – sending order confirmations/updates, responding to inquiries, providing customer support, sending marketing communications you opt-in to (newsletters, promotions, etc.), connecting via social media, etc.
- For marketing & advertising – sending promotional emails, targeting relevant ads based on your interests, administering contests/sweepstakes, etc. in accordance with your communication preferences.
- To protect from fraud/illegal activity – detecting security incidents, protecting against malicious/fraudulent activity, enforcing our Terms of Service, etc. in order to ensure site security.
- To comply with legal obligations – enforcing our policies, complying with all applicable laws and regulations regarding disclosure, responding to subpoenas/warrants, assisting government/law enforcement, etc.
- With your consent – any other uses we disclose at time of collection and get your affirmative consent to use.
We only process your personal information to the extent needed for these purposes, based on our legitimate business interests and legal obligations. We will not use your personal data for unrelated purposes without your consent.
How We Share Your Information
We do not sell or rent your personal information to third parties. However, we may share your information in certain situations, including:
- With service providers – we share information with third party companies and individuals we hire to perform services on our behalf, such as payment processing, order fulfillment, website hosting, marketing, customer support, analytics, email delivery services, etc. These companies are only provided the information needed to perform their functions and not for other purposes.
- Completed transactions – we may share order information with third parties that are involved in fulfilling and completing your purchase, such as shipping companies, banks/payment processors, etc.
- Legal requirements – we may be required to share your personal information if mandated by law, subpoenas, court orders, legal processes, or to otherwise comply with our legal obligations and assert our legal rights.
- Safety and security – we may share information with public/government agencies or private entities as needed to enforce our policies, ensure site security, prevent fraud, and protect your safety as well as the safety of others.
- Corporate transactions – your personal information may be transferred to successor entity in case of a merger, acquisition, consolidation, bankruptcy, dissolution, etc. However, your information will remain subject to this Privacy Policy.
- With your consent – we may share your personal information for any other purpose you consent to.
We do not display your entire credit/debit card number or any more personal information than necessary for orders, billing statements, etc. in order to protect your payment information.
How We Secure Your Information
We implement reasonable security practices and measures to help protect your personal information against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information and data stored. However, no method of transmission over the Internet or method of electronic storage is perfectly secure. We cannot guarantee absolute security of your information.
Some security steps we take include:
- Secure server protocols (SSL, TLS)
- Encrypted payment processing
- Randomized/encrypted order IDs
- Firewalls, antivirus and endpoint detection
- Access controls and multi-factor authentication
- Activity logging and monitoring
- Limited employee access
We will promptly notify users if a security breach occurs involving potentially sensitive user information. We cannot be held responsible for any lost data or security breach not reasonably within our control.
Links to Other Websites
Our website may contain links to third party sites or advertisements that link to other websites. If you click on these links, you will be taken outside of our site. These external sites are not governed by this Privacy Policy. We are not responsible for the privacy practices, data collection, or content of these other websites. You should review the privacy policies of each site you interact with or provide any information to.
Social Media Features
Our website may offer social sharing features or other integrated social media tools. Your use of these features enables the sharing of information with your social media profiles. Please note that the social media service’s own privacy policies apply to the information you share with them through our site.
Analytics Services
We use third-party analytics services like Google Analytics to help understand your use of our website. These services may collect and process technical information like your IP address, unique device ID, browser type, Internet service provider, referring/exit pages, operating system, date/time of activity, etc. to analyze user behavior and trends. Analytics providers are independent from our site and do not identify you personally. However, they may combine the analytics data with other identifying data they have access to. Please review the privacy policies of any analytics services we use to learn more.
Minors’ Privacy
Our website is a general audience site not directed at children under the age of 13 years old. We do not knowingly collect personal information from children below 13 without parental consent. If we become aware that a person submitting personal information is under 13 years old, we will promptly delete their information from our systems. Please contact us if you believe we have inadvertently collected information on a child without consent so we can promptly remove it.
Your California Privacy Rights
California residents may be entitled to additional privacy rights under the California Consumer Privacy Act (CCPA) and California Online Privacy Protection Act (CalOPPA). These provide California residents the right to:
- Know what personal information is collected, used, shared or sold about them (Right to Know)
- Delete their personal information held by businesses (Right to Delete)
- Opt-out of sale or sharing of their personal information (Right to Opt-Out)
- Non-discrimination for exercising their CCPA rights
We do not sell or exchange your personal information to third parties for monetary or other compensation. We also do not discriminate against consumers for exercising their privacy rights.
To make a Right to Know, Right to Delete or Right to Opt-Out request, please contact our Privacy Administrator at the details provided in the “Contact Us” section below. Please specify you are making a “California Privacy Request” and the specific right you wish to exercise. We will confirm receipt within 10 days and provide substantive response within 45 days, or sooner as required by law. Verification of identity may be required to process your requests.
Changes to This Privacy Policy
We may periodically make changes to this Privacy Policy as needed. The most updated version will always be posted on our website with the effective date listed at the top. If any substantial changes are made that significantly expand our rights to use your personal data, we will notify you directly or post a prominent notice on our website. We encourage you to check back periodically to stay up to date on our privacy practices.
How to Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact our Privacy Administrator at:
Email: [email protected]
Phone: (800) 555-2368
Address: 123 Shoe Factory Road, Shoeville, CA, 92101
Conclusion
Protecting your privacy is important to us. We hope this Privacy Policy has provided helpful information explaining our online privacy practices. We will continue monitoring data practices and updating policies as needed to ensure your information is properly protected and handled responsibly. Please feel free to contact us with any questions!